A guide to not-for-profit data projects
Most not-for-profit organisations recognise the potential of data – public data, data they've collected, or data they could be collecting – but fewer know how to start putting this data to good use.
That’s where Data Projects from Go to Whoa! comes in. We produced this guide so you can get things rolling and ensure your data projects are as successful and sustainable as they can be.
In it, we distil lessons we've learned from guiding not-for-profit organisations through the process of becoming data-driven – and from Our Community’s own journey on this path.
You'll begin the step-by-step process by developing an understanding of data science and scoping projects, and learning how to ask the right questions. Next, you’ll learn to lay the foundations for project success, and make sure you've got the right tools and skills at hand. We’ll talk about deriving insights from data — and overcoming any obstacles that crop up. Finally, as you wrap up your project, we'll discuss how you can keep up your momentum and move forward strategically.
We suggest following the steps in order. Along the way, Our Community's Innovation Lab can provide free advice and support. We can also help build connections with other organisations who may have knowledge and resources (or even data) to share.
We hope Data Projects from Go to Whoa! proves useful in making your organisation data-driven.
A note on resources
The step-by-step pathway has been carefully designed, but we’re still developing the supporting material. Resources that we’ve planned but haven’t publicly released are bolded but not yet hyperlinked. If there’s something you’d like to see, contact us and we can prioritise that resource.
Before you start any project – data related or not – it’s important to set realistic expectations and goals about what you hope to achieve. It’s key to ensure the right leadership is in place. We guide you through this with a five-point checklist to ensure your data project has the support it needs.
How often have you read that “big data is the new currency shaping our world” or similar? You might have read it on our front page. But what does it mean for your organisation?
Not-for-profit organisations can use the power of data to make more informed decisions. We’ve developed a framework – Developing data capability in your not-for-profit – as a starting point to help you identify the kinds of data your organisation may already be working with and what you can do with that data.
By now, you should have developed some understanding of what data science is and some of the ways it might help your organisation to achieve its goals.
You can now assess how you are using data already and where you would like to do more, using the framework Developing data capability in your not-for-profit as a guide. Once you’ve done that, you’ll be ready to develop ideas for a data project. In particular, you’re looking for places where data might improve efficiency or effectiveness in your organisation.
To help you imagine possibilities, we’ve collated examples of other not-for-profits taking advantage of data, as well as tips on choosing a data science project for your organisation.
Armed with your project idea, you're ready to start distilling questions you'd like to answer.
In Tutorial 2, we show you how to frame your
questions in such a way that they can be effectively answered by data –
whether they’re questions about your fundraising, gaps in your services
or how to gather more accurate information about the people you serve.
We’ve also produced a companion help sheet with prompts to get you thinking about what data might be needed to answer those questions.
What are your aims for the data project? How are you going to achieve those aims and in what timeframe? We’ve developed a handy project brief template where you can set down these parameters so you'll spend less time re-creating the wheel and more time focusing on your organisation’s needs.
Then come along to Tutorial 3, which solidifies the concepts in the template, guides you through it step-by-step, and encourages you to think about co-design and centring racial and gender equity throughout your project.
To help you understand data access and quality, our help sheet walks you through the different steps you may need to take to access your data and how to overcome common obstacles you may face along the way. It also identifies the skills needed for your project based on the kind of data you have.
In Tutorial 4, we cover the various dimensions of data quality, the importance of recording good quality data, and how to educate staff and volunteers about data quality.
By this stage, you’ll have a good idea of the scope and purpose of your project and a project brief. You'll also have some knowledge about data access and quality. In the next steps, you’ll learn how to identify the resources you'll need, how to recruit from outside your organisation (if necessary), and how to put together a team. Finally, you'll dive into the data to glean insights.
This step is where we lay out our project in concrete terms. To speed that up, we’ve produced a budget template and a guided timeline exercise to help you map out your data project over a set period.
Data project resources can include software (i.e. computer programs or tools), hardware (i.e. computing or storage machines) or wetware (i.e. the squishy organs in the heads of whoever works on your project). And with all three, the choices and decisions can be overwhelming.
We provide recommendations for useful free or low-cost software and the equipment you may need in our software/hardware help sheet. Our wetware help sheet plots the skills needed for data projects, how to identify existing skills within your organisation and how to recruit from outside your organisation if required.
How do you go about putting together a data project squad? This step will vary depending on the size of your organisation and the skills and roles of the people working within it.
We’re developing a tutorial to guide you through each process, whether it’s hiring new talent, finding skilled volunteers, employing a consultant, or upskilling existing staff. Create your own job vacancy using our job description template and use our non-disclosure agreement (NDA) template to ensure clarity about the responsibility of all parties handling confidential data.
The pins are aligned – time to bowl! Our help sheet has pointers to orient you at this critical point. At this stage you should revisit your project brief to check that you're on track and update any new aims or procedures. Know who your target audience is and be clear about what you want to achieve (your outputs) at the end of the project.
We mentioned earlier the importance of considering all stakeholders. You should keep diversity and inclusion at forefront of your mind and consider the communities you aim to serve throughout the duration of your data project. For more on this, see the external resources.
Successful data projects rely on diverse teams of people with a range of skills and knowledge. The rich contextual data abundant in the social sector makes this diversity particularly relevant for projects conducted within not-for-profit organisations.
Data experts and SMEs (subject matter experts who understand the data being analysed) must be able to communicate effectively with one another. Our help sheet outlines how to effectively manage communication throughout your project and achieve true collaboration.
You might come to a point where you realise that things are going to go wrong and that your project might not track exactly as you had initially planned. The very nature of data projects means that you can never predict exactly what insights the data you’re analysing are going to bring. Keep your expectations in check and remind yourself that the process is a learning experience.
We’ve compiled a list of common pitfalls, how to avoid them, and what to do when you encounter them. Get in touch with us for assistance about how to overcome roadblocks. Odds are, we’ve been there and can help guide you back onto the right track.
Even the most solid of project briefs can be brought undone by insights you didn’t know existed in your data. Data can be excavated endlessly, but if you want your project to lead to action – whether it’s raising more money or developing more efficient processes – you need to learn when to call it quits. As you near the end of your project, it’s a good idea to check back in with your stakeholders to ensure you’re on the same page about how your project is tracking.
Our blog post provides tips on how to know when you’re done, the importance of sticking to your initial questions, and why you need to have clear endpoints.
Congratulations, you’ve done the hard work! Now it’s time to communicate outputs and findings to the relevant stakeholders, including the data owners. Enable an open feedback mechanism to allow for suggestions and queries.
Our five-point checklist guides you through this process. It also explains the difference between "interesting" and "useful" projects and why it matters, and how to ensure the results of your project are put to good use once everything is wrapped up.
Now that you’ve completed your first data project, give yourself a pat on the back!
Then consider how to keep the momentum going: what did you learn, and how can you build on your project to improve the next one? Revisit Developing data capability in your not-for-profit – where does your organisation sit on the data capability pyramid now?
It’s worth reflecting publicly so that other not-for-profit organisations can learn from your journey. Our blog post outlines who we’ve worked with and examples of other organisations’ achievements – tell us if you’d like to be included!
Lastly: get involved with the larger NFP data world! As part of our mission to boost the social sector’s data capacity, we’ve been fostering a community of socially minded data scientists. We held Melbourne’s first Datathon for Social Good and we run the Data for Social Good meetup. We’d love not-for-profit folks to take part and make connections.
One-stop links shop
All our tutorials, templates, exercises and publications in one easy-to-find place – and we’ve listed useful external resources to extend your understanding and guide your work.
To register, see our Tutorials page. Here’s the suggested sequence:
- Tutorial 1: The why & why of data science
- Tutorial 2: Asking the right questions
- Tutorial 3: Initiating successful data projects
- Tutorial 4: Getting hands-on with data quality
We’ll be adding further tutorials based on the needs we identify as organisations progress along the pathway.
- Data capability self-assessment
- Reflecting on the right questions Coming soon
- Mapping a data project timeline Coming soon
For any resources above and below that aren’t yet publicly available, contact us if there’s something you’re particularly interested in – we may have drafts that we’d love for you to try out and offer feedback.
- Project brief template
- Data project budget template Coming soon
- Job description template Coming soon
- Non-disclosure agreement (NDA) template Coming soon
- Five ways to ensure your data project has the support it needs (Step 1)
- Developing data capability in your not-for-profit (Step 2)
- Use cases of data science in the social sector (Step 3) Coming soon
- Steps and skills to consider when accessing data (Step 6) Coming soon
- Software/hardware help sheet (Step 8) Coming soon
- Wetware help sheet (Step 8) Coming soon
- Kicking off your project (Step 10) Coming soon
- Managing communication (Step 11) Coming soon
- Common pitfalls and what to do about them (Step 12) Coming soon
- Breaking up with your data project: knowing when you're done (Step 13) Coming soon
- Checklist on communicating your findings (Step 14) Coming soon
This section will be regularly updated with the most useful and relevant resources offered by other organisations.
- How the social sector can use natural language processing, SSIR/DataKind
- Decision-making in the age of AI, Nesta
- AI for everyone, Coursera
- Examples of what AI and machine learning can do, Google
Scoping the project
- Data skills and capability framework, Department of Premier and Cabinet
- Data privacy assessment, Tech Impact
- List of useful Australian datasets, Funding Centre
- Toolkit for centering racial equity throughout data integration, UPenn
Diving into the data
Reflect, learn and share
Scrolled this far? Get in touch!
If you‘re thinking about setting out on this pathway, please do contact us
for an initial discussion – we’re keen to know who you are and what you’re hoping to achieve.
We’re striving to uplift the social sector’s data capability, so learning about your goals and challenges is important. Here’s an overview of what we’ve done so far as part of our mission.
Our data science resources and community-building activities are supported by Equity Trustees, with thanks to the Ella & Mitchell Brazier Fund, Charles Lamond Forrest Estate, James Raymond Hartley Charitable Trust, Charles Frederick William Taylor Estate and Truby & Florence Williams Charitable Trust.